With the launch of a huge poster of the Tollywood blockbuster Amazon Obhijaan by SVF, eastern India’s largest movie production house, at the football ground in Kolkata, Tollywood actor Dev (Dipak Adhikary) has ensured the crowd gets its money’s worth over his upcoming film whose colossal poster has been an outdoor innovation benchmark for other films and ad campaigns to follow suit or replicate.ĭirector Kamaleswar Mukherjee’s Amazon Obhijaan, whose English version christened Amazon Adventure will be released on December 22 in multiple languages, will be the most expensive Bengali film ever produced, surpassing its prequel, Chander Pahar, the highest box office grosser till date.Īmazon Obhijaan’s poster has surpassed all the outdoor billboards, hoardings, banners et al with its humongous size stretching from 97-metre-long (320 feet) to 58-metre-wide (190 feet) that has been placed horizontally on the ground. Outdoor advertising in Kolkata has never had it this big - literally - surprising everyone with its innovative use of installing an enormous poster on the football ground for the first time.
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